I make brands look
human and stories
feel real.
Event recaps, social content, personal branding and everything in between - shot with intention, edited for connection.
My style, in 60 seconds.
A cut of recent work across various formats and industries. Full projects below.
Brands I've worked with
From tech giants to lifestyle events, I find the best angle for each client
A peek into the latest developments in the Web3 robotics space, spearheaded by tech unicorn Virtuals Protocol, supported by the Base Blockchain.
Over 30 minutes of interview footage, carefully curated into 4 bite sized short form pieces.
SHOT BY JOEL FOO, EDITED BY RADHI RAZALI
ENGAGEMENT: 70,000+ VIEWS, 1,000+ INTERACTIONS ON X
Dynamic “Gen-Z style” launch video for one of Singapore’s first free live-streaming communities that connect everyday youths to real brand opportunities.
Carefully shotlisted with engaging visuals, crafted for the Gen-Z attention span.
SHOT BY RADHI RAZALI, EDITED BY TUBA JR
ENGAGEMENT: 20,000+ VIEWS, 1000+ LIKES ON TIKTOK
Personality-led content piece from my own socials, designed around a Horror Tourist Attraction in Bandung, Indonesia.
Edited in a UGC style discovery format, with interpersonal stories for pure organic relatability.
SHOT & EDITED BY RADHI RAZALI
ENGAGEMENT: 220,000+ VIEWS, 20,000+ LIKES ON TIKTOK
Event coverage of a collaboration between two of Singapore’s largest fintech companies. Photography capturing key moments - and most importantly, primary stakeholders in their best light.
SHOT & EDITED BY RADHI RAZALI
ENGAGEMENT: N/A (FOR CLIENT’S PERSONAL USE)
My unfair advantages.
From pre-production planning to final export, Im able to handle a shoot end to end.
Developing concepts from brief to final edit. Writing nuanced scripts, precise shot lists, firm on-set direction, and the creative instincts to adapt in the moment.
Confident and adaptable across mirrorless cameras and handheld setups. Adaptable with either studio or natural lighting scenarios, proficient with auxiliary camera gear - gimbals, audio, etc.
Building content pillars and practical calendars for TikTok and Instagram. Using platforms like Notion to organise ideas, formats, posting cadence - keeping content consistent with the brand’s voice and audience.
In business, speed is everything. Honed for tight deadlines, albums in 24hrs, videos in 48hrs - subject to client requests.
My open book.
I believe that any product can connect
(with the right packaging)
I’m Radhi, a content creative with a specialisation in video, occasionally delving into photography. I got into this because I truly believe in video’s ability to make us feel, and through those intense emotions, influence great change.
Most of my work sits at the crossroads of commercial and creative - brands that want something real, not just polished visuals. In this era of GenAI, you need the story to sell, not just the spec sheet.
I come from a Firefighter and Ambulance Frontliner background, carrying that discipline and intensity with me to this day. Be it on set with clear directorial instruction, or in the editing room with tight client deadlines.
If something
resonated —
let's talk.
Whether it’s a project, a role, or just a conversation about an idea. I’m easy to reach and quick to reply.